Micasa

Idea
Planet Paradise is a short film born from reinvention, resilience, and the rare opportunity to document an artist stepping into a new creative chapter.

Insight
This documentary explores reinvention, resilience, and the creative evolution of Bobby Hall (aka Logic) at a true turning point in his career. Capturing an artist in the midst of transformation is rare and this project became one of the most meaningful stories to emerge from captured stories at the BendFilm Festival.

The visual identity had to move the same way as the shoe — sharp, aerodynamic, and relentlessly forward. Every frame, every line, every detail was designed to capture the energy, lightness, and cutting edge technology that defines the AERO Razor™.